Step By Step Note 4 - Bullying Software Sales Tactics and false claims


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Additional note 4

Big Bully Sales Tactics

Some large Internet security companies adopt an over-predatory policy which involves:

Spending vast amounts of money on marketing campaigns

Writing Security Sotware to deliberately be incompatible with competitor products

Aiming to provide (and making claims of) total security in one package - all you need is a firewall, antivirus, antispyware, identity theft protection, phishing protection, spam protection, etc, etc.

Tying customers into contracts for as long as possible.

These Big Bully companies are living in a dream world and so are the poor ignorant souls who become convinced that their products are superior just because they have a household name and just because millions of other customers (poor ignorant souls) use them.

I'm talking about products like Norton 360. When you install products like these they will tell you that they have found incompatible programs (which might be spyware) on your computer and will often list them out and ask you to remove them. Get rid of AVG, get rid of ZoneAlarm, get rid of all the brilliant software you have that works brilliantly and entrust it all to us!

Many people fall for this and pay the price - you can see them every weekend in the queue for technical support at PC World (in the UK) - all of them looking very stressed and unhappy, half of them carrying a computer with cables dangling out the back.

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